Innovations in this space have reignited the importance of this option. The tracking options and automation options available clubbed with superior CRM based intelligence provide a powerful medium to increase Conversions & Revenue. Emails have evolved over the last few years. The power of analytics overlayed on your database of potential guests provide you business from latent demand areas and segments.Use it to earn more than what you already have. The best part is these campaigns are carried out in-house and have natural advantage over generic mails sent out by OTAs.