Hospitality is a complex business. Service expectations, demanding mindset, communication breakdown and lack of human intervention often lead to poor perception during moments of truth. As much as a hotel benefits from positive reviews, a bad review has the potential to impact business and profitability. The way to stay ahead in this game is to listen to your customers at all times, and understand that each of them are unique and their service recovery should constitute of a personalized flavour. Personalisation is achieved through comprehensive datamining, and profile classification techniques unique to us. We help you prevent bad reviews from happening, so your guests feel happy and looked after. If you care about your guests and want to sweep them off their feet, use our proprietary ORM processes to do so and push the value of your product to greater levels.