Are you present where your guests are? Every persona that your potential guests belong to have an online habitat. You not only have to know them, but time them, own the habitat and frequently throw parties there to connect emotionally with them.
Social Media Marketing connects at an emotional level and needs a separate funnel right from dreaming a trip to planning, booking, experiencing and review sharing.
A lot can go wrong or go missing in this if the social channels are not managed professionally. Use this phenomenon to map the journey and project consistency to draw more digital relationships. Social media is the key and plays an equally important role in SEO.