You pay for clicks on your own hotel name, the OTAs bid against you, and the agency reports clicks rather than bookings. It is hard to tell if any of it pays.
One month of paid search
Same budget
Illustrative example.
| What we do | What you notice |
|---|---|
| Track every booking back to its ad | You see revenue per campaign, not just clicks. |
| Move budget to what books | Spend follows the markets and searches that convert. |
| Protect your brand name searches | Guests looking for you land on your website, not an OTA. |
| Fix the page the ad lands on | More of the visitors you pay for book. |
Across the hotels we work with, direct bookings grow 4.2× against what OTAs charge to acquire the same guests.
Portfolio average
Send us your website and rate sheet. A free Profit Health Check shows what this is costing you and what fixing it is worth, within 48 hours, before you commit to anything.