Products/Business Intelligence/Reputation Intelligence

Review and sentiment analysis for hotels

Hear every guest, on every site.

Reviews from booking sites and social platforms in one place, read by language AI that sorts what guests love and what keeps going wrong, for you and your competitors.

Guest sentiment, last 90 days

412 reviews across 32 sites

AI themes
8.7Overall score
+0.3 against your compset
Cleanliness+
Staff and service+
Breakfast+
Check-in time−
Wi-Fi−

“Lovely room, but check-in took forty minutes.”

32review sites tracked
7social platforms
45languages understood
220Kreviews analysed a year

Figures across the hotels on our platform.

The problem

“We find out about a problem from a one-star review, three weeks after it happened.”

Reviews are spread across booking sites, review sites and social media, in many languages. Most hotels read some of them, reply to a few, and never see the patterns.

What it costs you today

  • Problems repeatThe same complaint shows up for months because nobody connects the dots.
  • Scores slip quietlyA drop of a few tenths pushes you down OTA rankings and AI recommendations.
  • No owner accountabilityThere is no clear view of which team should fix what.

Today

  • Reviews read on two or three sites
  • Foreign-language reviews skipped
  • Scores, but no reasons
  • No idea how competitors compare

With Reputation Intelligence

  • 32 review sites and 7 social platforms in one feed
  • 45 languages read and understood
  • Themes: what guests love and what keeps going wrong
  • Your themes and score next to your compset

Language AI

Turn thousands of comments into a short list of fixes.

Every review is read and tagged by theme and sentiment as it arrives. Instead of reading 400 reviews, you see that check-in time and Wi-Fi in one wing are what is holding your score back.

  • Themes and sentiment for every review
  • Trends by month, room type and source market
  • Quotes behind every theme, so it is never abstract

Top themes, last 90 days

Staff and service+ 212 mentions
Cleanliness+ 168 mentions
Check-in time− 41 mentions
Wi-Fi, garden wing− 23 mentions

Illustrative example.

Accountability

Send every issue to the team that owns it.

Complaints are routed by department, so housekeeping, front office and F&B each see their own list. You can see what was raised, who owns it and whether it was fixed.

  • Department-level views
  • Weekly summary for the GM
  • Competitor benchmark on the same themes

This week by department

Front office3 open, 5 resolved
Housekeeping0 open, 4 resolved
F&B1 open, 2 resolved

Illustrative example.

Everything included

What you get

01

Every review, as it lands

One feed for every review site and social platform, with alerts for the ones that need a reply today.

02

Themes, not just scores

Language AI groups comments into cleanliness, service, food and more, so the fix is obvious.

03

Accountability for poor stays

Complaints go to the team that owns them, and you can see they get resolved.

04

Benchmark against competitors

Your score and themes next to the hotels guests compare you with.

Who it’s for

Built for hotels that want to own their revenue

Independent hotels

Know what guests say everywhere, without hiring a team to read it.

Resorts

Track guest sentiment across source markets and languages.

Hotel groups

Compare properties on the same themes and spot group-wide issues.

Getting started

How it works

  1. Connect your sites

    Booking sites, review sites and social platforms, in every language.

  2. AI reads and sorts

    Every review tagged by theme and sentiment, as it arrives.

  3. Fix what matters

    A weekly report and alerts for the issues that cost you bookings.

Questions

What hotels ask us

Which sites do you cover?

32 review and booking sites and 7 social platforms, including the major OTAs and review sites in your markets.

Can it read reviews in other languages?

Yes, 45 languages are read and grouped into the same themes as English reviews.

Do you also reply to reviews?

Replies are part of our Online Reputation Management service, which runs on the same data.

How often is it updated?

Reviews are collected continuously, with alerts for the ones that need a reply today.

See it working on your own numbers

A 30-minute call with a strategist, using your hotel’s live rates and channels. Or start with a free Profit Health Check, sent within 48 hours.

Book a demoGet a free Profit Health Check