Platform · Hotel Control Centre
Hotel Control Centre audits your rates, channels, commissions and parity every day, then shows your team what to fix first. Every property in one login, with a strategist behind every finding.

Hotel Control Centre
The Control Centre reads the reports your PMS, channel manager and booking engine already send, runs the audits and ranks what it finds. Re-run any audit, email the report to your owner, or ask it a question in plain English.
Each morning starts with a ranked list, not a pile of reports. Every finding is logged and tracked until someone resolves it, with the oldest open issue always in view.

Commission Audit matches every OTA statement against your reservations. Any booking charged above your agreed rate, or charged after it was cancelled, is flagged, with the overcharge in money for each period.

OTA Parity compares what a guest sees on your own website with what each OTA shows for the same hotel: rooms, star rating, facilities, photos, wording and offers. Every difference is graded, so the ones that cost bookings get fixed first.

Occupancy, room nights, ADR and revenue for every month, side by side: what is on the books today, the same date last year, your forecast and your budget. The gap to budget is visible in January, not December.

Searches, reservations, conversion, room nights, revenue and ADR from your booking engine, month by month against last year. Slice it by check-in, check-out or search date.

Your average rate over any range, from one month to five years and ahead, with the stay window of every promotion marked on the line.

The products
Use them with our team, or add one to the systems you already run. Pick a product to see the screen your team would work in.
Revenue
Distribution
Intelligence
Guests
Agentic core
Revenue
Know what to charge tonight and next Saturday. Recommended rates you approve in a click, or let run on your rules.
| Night | Recommended | |
|---|---|---|
| Fri 13 Nov | $268+$20 | Approve |
| Sat 14 Nov | $282+$18 | Approved |
| Sun 15 Nov | $229−$9 | Approve |
Revenue
See how your hotel is really doing: RevPAR, channel mix and what each booking cost you, without the spreadsheet.
RevPAR by month
Channel mix, room nights
Distribution
One place for your rates and rooms, with your own website always the best place to book.
| Room type | Mon 9 | Tue 10 | Wed 11 | Thu 12 | Fri 13 | Sat 14 | Sun 15 |
|---|---|---|---|---|---|---|---|
| Deluxe king42 rooms | $22411 left | $2289 left | $2328 left | $2366 left | $2484 left | $264Min 2 | $2387 left |
| Premier sea view24 rooms | $2647 left | $2686 left | $2726 left | $2764 left | $2923 left | $3121 left | $2825 left |
| Junior suite12 rooms | $3384 left | $3444 left | $3483 left | $3523 left | $372CTA | $3981 left | $3583 left |
| Pool villa8 villas | $5063 left | $5123 left | $5182 left | $5242 left | $5561 left | SoldStop sell | $5342 left |
Distribution
Update every OTA and wholesaler at once. Overbookings and undercuts are caught before they cost you.
| Channel | Rate | Status |
|---|---|---|
| Direct (CRS) | $264 | Best rate |
| Booking.com | $264 | In parity |
| Expedia | $264 | In parity |
| Agoda | $264 | In parity |
| Trip.com | $264 | In parity |
| Hotelbeds | $264 | Fixed 09:42 |
| Wholesaler B | Net | Paused |
Leak trace · Hotelbeds
Intelligence
See what the hotels around you charge, every day, so you never price blind.
| Property | Mon | Tue | Wed | Thu | Fri | Sat | Sun |
|---|---|---|---|---|---|---|---|
| Your hotel | $224 | $228 | $232 | $236 | $248 | $264 | $238 |
| Comp 1 · 5★ beach | $236 | $240 | $242 | $246 | $266 | $282 | $252 |
| Comp 2 · 5★ beach | $230 | $236 | $238 | $244 | $259 | $274 | $244 |
| Comp 3 · 5★ spa | $249 | $251 | $255 | Sold out | $281 | $302 | $260 |
| Comp 4 · 4★ boutique | $195 | $198 | $198 | $205 | $219 | $236 | $210 |
| Median | $233 | $238 | $240 | $244 | $263 | $278 | $248 |
Intelligence
Know what guests say about you and your competitors, and fix what keeps coming up.
Themes
“The villa was spotless and the team remembered us. Check-in took forty minutes though.”
“Breakfast by the pool is the best part of the stay.”
“Lovely room, but the Wi-Fi drops in the garden wing.”
Guests
Bring past guests back to book direct, with campaigns that run on their own.
Agentic core
Your hotel’s revenue agents: they do the daily work on pricing, parity, replies and bidding, within rules you set.
Move rates within 15% of BAR. Anything outside the band goes to your strategist.
Pull leaks under $40 at once. Escalate any wholesale contract breach.
Reply in your brand’s voice. Hand groups over 8 rooms to a person.
Adjust bids inside a $400 daily cap, weighted to nights that need pickup.
Human in the loop
Agents do the volume around the clock. Approval rules you set decide what they may do alone, and a full audit trail shows every action and who signed it off.
Demand, parity, sentiment and pace, second by second.
Rates pushed, restrictions set, guests answered, bids adjusted.
Approval rules you set, and a full audit trail of every action.
Governance
The controls an owner, an auditor and a general manager each expect to see before an agent touches a rate.
Security
Access, data handling and change management built to audit standard.
AI
Brand-trained, content-guarded replies, with escalation rules you control. A strategist answers for every decision that matters.
Integration
No rip-and-replace. We connect to the systems your team already uses, and your team keeps working the way it does today.
Integrations
Property management and distribution systems your team knows, connected without a migration project.
Eight systems
Five systems