Platform · Hotel Control Centre

Your hotel’s control centre.

Hotel Control Centre audits your rates, channels, commissions and parity every day, then shows your team what to fix first. Every property in one login, with a strategist behind every finding.

Hotel Control Centre, Channel Pickup screen: revenue, room nights, ADR and brand.com share, with each channel compared by share of nights and revenue
A live property in Hotel Control Centre. Hotel name hidden.

Hotel Control Centre

Eleven checks. Every day. Ranked.

The Control Centre reads the reports your PMS, channel manager and booking engine already send, runs the audits and ranks what it finds. Re-run any audit, email the report to your owner, or ask it a question in plain English.

Overview

Every issue, sorted by the audit that found it.

Each morning starts with a ranked list, not a pile of reports. Every finding is logged and tracked until someone resolves it, with the oldest open issue always in view.

  • Rate parity
  • Closeouts and inventory
  • Repeat guests
  • Rate vs demand
  • Weekly pace
  • No-show recovery
  • Flex rate alignment
  • Overbookings
  • Reservation anomalies
  • Length-of-stay restrictions
Findings by audit: a ranked bar list led by rate parity, closeouts and inventory, and repeat guests
Commission audit

Know what each OTA really charges you.

Commission Audit matches every OTA statement against your reservations. Any booking charged above your agreed rate, or charged after it was cancelled, is flagged, with the overcharge in money for each period.

Commission audit for Booking.com: effective commission against a 15% threshold, total paid, flagged reservations and worst period
OTA parity

Your website against every listing that sells you.

OTA Parity compares what a guest sees on your own website with what each OTA shows for the same hotel: rooms, star rating, facilities, photos, wording and offers. Every difference is graded, so the ones that cost bookings get fixed first.

OTA parity summary: differences graded critical, major, minor and needs a look
Annual summary

On the books, last year, forecast and budget. One table.

Occupancy, room nights, ADR and revenue for every month, side by side: what is on the books today, the same date last year, your forecast and your budget. The gap to budget is visible in January, not December.

Annual summary table comparing on-the-books figures with same date last year, forecast and budget for each month
Booking engine analytics

See how your own website converts.

Searches, reservations, conversion, room nights, revenue and ADR from your booking engine, month by month against last year. Slice it by check-in, check-out or search date.

Booking engine analytics: searches, reservations, conversion, room nights, revenue and ADR against last year
Offers intelligence

Which offers moved the rate, and which only discounted it.

Your average rate over any range, from one month to five years and ahead, with the stay window of every promotion marked on the line.

Seven-day average rate over a year, with today marked and future stays dashed

Workspace

  • Portfolio dashboard
  • Properties
  • Services
  • Team and roles
  • Strategic business intelligence

Revenue

  • Overview
  • Event management
  • Channel pickup
  • Pickup and cancellations
  • Booking pace
  • Rate changes
  • Length-of-stay calendar
  • Audit calendar
  • Findings
  • Repeat guests
  • Offers intelligence

Property breakdown

  • Annual summary
  • Profile productivity
  • Booking engine analytics
  • Commission audit
  • OTA parity

On every screen

  • Ask AIQuestions about your numbers, answered in plain English.
  • Email reportSend the day’s findings to your owner or GM.
  • Re-run auditCheck again the moment a fix goes in.
  • AlertsUpcoming bookings worth a closer look, flagged before arrival.

The products

Eight products. One login.

Use them with our team, or add one to the systems you already run. Pick a product to see the screen your team would work in.

Revenue

Distribution

Intelligence

Guests

Agentic core

Revenue

Revenue Management System

Know what to charge tonight and next Saturday. Recommended rates you approve in a click, or let run on your rules.

Pricing · next 14 nightsApprove eachAutomate
On the books
62%
+9.2 pts
Forecast
81%
+38 rooms, 7 days
Suggested ADR
$268
+6.1%
TWTFSSMTWTFSSM
On the booksForecastSame time last year
NightCurrentRecommendedWhyAction
Fri 13 Nov$248$268+$20Compset up 6%Approve
Sat 14 Nov$264$282+$18Event demand +21%Approved
Sun 15 Nov$238$229−$9Soft pickupApprove

Revenue

Business Intelligence

See how your hotel is really doing: RevPAR, channel mix and what each booking cost you, without the spreadsheet.

Owner report · October 2026Export PDF
RevPAR
$214
+12.4% on last year
ADR
$268
+6.1%
Occupancy
79.8%
+4.3 pts
Cost of acquisition
14.2%
−2.1 pts

RevPAR by month

JFMAMJJASO
20262025

Channel mix, room nights

Direct41%
OTAs46%
Wholesale8%
GDS and corporate5%

Distribution

Central Reservation System

One place for your rates and rooms, with your own website always the best place to book.

Rates and inventory · BAR, 9 to 15 NovDirect holds best rate
Room typeMon 9Tue 10Wed 11Thu 12Fri 13Sat 14Sun 15
Deluxe king42 rooms$22411 left$2289 left$2328 left$2366 left$2484 left$264Min 2$2387 left
Premier sea view24 rooms$2647 left$2686 left$2726 left$2764 left$2923 left$3121 left$2825 left
Junior suite12 rooms$3384 left$3444 left$3483 left$3523 left$372CTA$3981 left$3583 left
Pool villa8 villas$5063 left$5123 left$5182 left$5242 left$5561 leftSoldStop sell$5342 left
BARMembers −10%, direct onlyBreakfast packageNon-refundable
Pushed to every channel · 09:42

Distribution

Channel Manager

Update every OTA and wholesaler at once. Overbookings and undercuts are caught before they cost you.

Channels · Saturday 14 Nov, Deluxe kingLast push 2s ago
ChannelRateRoomsStatusLive
Direct (CRS)$264OpenBest rate
Booking.com$26412In parity
Expedia$26410In parity
Agoda$2648In parity
Trip.com$2646In parity
Hotelbeds$2645Fixed 09:42
Wholesaler BNet0Paused

Leak trace · Hotelbeds

09:38Net rate found on a public site at $236, 11% under direct 09:40Traced to a wholesale contract re-selling the room 09:42Allocation pulled, parity restored
Fixed by the parity agent · logged for your strategist

Intelligence

Rate Intelligence

See what the hotels around you charge, every day, so you never price blind.

Compset · Deluxe, 9 to 15 NovRead 4 minutes ago
Saturday: you sit $14 under the compset median. Suggested rate $282. Send to RMS
PropertyMonTueWedThuFriSatSun
Your hotel$224$228$232$236$248$264$238
Comp 1 · 5★ beach$236$240$242$246$266$282$252
Comp 2 · 5★ beach$230$236$238$244$259$274$244
Comp 3 · 5★ spa$249$251$255Sold out$281$302$260
Comp 4 · 4★ boutique$195$198$198$205$219$236$210
Median$233$238$240$244$263$278$248
Compset names hidden in this preview. Rates and availability read from public channels.

Intelligence

Reputation Intelligence

Know what guests say about you and your competitors, and fix what keeps coming up.

Guest sentiment · last 30 days4 review sites
4.6out of 5
+0.2 on September · 128 new reviews

Themes

Staff and service+38
Breakfast+24
Room comfort+17
Check-in speed−21
Wi-Fi, garden rooms−12
Booking.com · 9.2Check-in speed

“The villa was spotless and the team remembered us. Check-in took forty minutes though.”

Google · 5 of 5Breakfast

“Breakfast by the pool is the best part of the stay.”

Tripadvisor · 4 of 5Wi-Fi

“Lovely room, but the Wi-Fi drops in the garden wing.”

Fed to pricing · sea-view premium held at +$24
Fed to service · extra check-in cover on Friday afternoons

Guests

CRM

Bring past guests back to book direct, with campaigns that run on their own.

Guest segments · all properties8,240 guest profiles
Repeat guests1,284
Lapsed, 12 months or more3,906
Families, long stay918
Honeymoon and couples642
Corporate418
Come back directRunning
SubjectYour villa misses you. Members rate inside.
Book direct
Sent
312
Opened
48%
Booked
23

Agentic core

AI agents

Your hotel’s revenue agents: they do the daily work on pricing, parity, replies and bidding, within rules you set.

Agents · rules and today’s activity4 agents live
Pricing agentRates and restrictions

Move rates within 15% of BAR. Anything outside the band goes to your strategist.

AutoApproval18 actions today
Parity agentEvery channel

Pull leaks under $40 at once. Escalate any wholesale contract breach.

AutoApproval6 leaks fixed
Reservations agentEmail, WhatsApp, OTA inbox

Reply in your brand’s voice. Hand groups over 8 rooms to a person.

AutoApproval142 replies
Bidding agentMetasearch

Adjust bids inside a $400 daily cap, weighted to nights that need pickup.

AutoApproval3 waiting
Every action is logged with its time, its rule and its approver.See the audit log

Human in the loop

Agents that act. People who answer for them.

Agents do the volume around the clock. Approval rules you set decide what they may do alone, and a full audit trail shows every action and who signed it off.

Watch

Demand, parity, sentiment and pace, second by second.

DemandParitySentimentPace

Act

Rates pushed, restrictions set, guests answered, bids adjusted.

RatesRestrictionsRepliesBids

Answer to a human

Approval rules you set, and a full audit trail of every action.

Approval rulesAudit trailStrategist sign-off
Audit log · today
AllPricingParityRepliesBids
09:48
Pricing agentRaise 31 Dec to $612, 22% over BAROutside the 15% band, so it needs a strategist
ApproveAdjust
Awaiting approval
09:47
Pricing agentSaturday ADR $264 to $282Within the 15% band
Applied
09:42
Parity agentHotelbeds leak closed, allocation pulledLeaks under $40 fixed at once
Fixed
09:38
Reservations agentWhatsApp enquiry answered in 38sBrand voice, no escalation needed
Sent
09:31
Bidding agentMetasearch bid −8%, Monday to WednesdayInside the $400 daily cap
Applied
09:26
Reservations agentGroup of 14 for March handed to a personGroups over 8 rooms go to the team
Escalated
Every row records the time, the agent, the rule and the approver.
Live parity desk · Deluxe, Saturday6 channels
6 of 6holding the right rate
One leak found and fixed this morning
Booking.com99.9% in parity
Expedia99.7% in parity
Direct CRSBest rate
Agoda99.4% in parity
Trip.com99.6% in parity
Hotelbeds LeakLeak fixed 09:42
09:38Leak found
09:40Source traced
09:42Parity restored

Governance

You stay in control.

The controls an owner, an auditor and a general manager each expect to see before an agent touches a rate.

Security

SOC 2 ready controls

Access, data handling and change management built to audit standard.

Access control · Data handling · Change management

AI

Human-supervised AI

Brand-trained, content-guarded replies, with escalation rules you control. A strategist answers for every decision that matters.

Brand-trained · Content-guarded · Escalation rules

Integration

Works with your PMS and CRS

No rip-and-replace. We connect to the systems your team already uses, and your team keeps working the way it does today.

PMS · CRS · Channels · No rip-and-replace

Integrations

Works with the systems you already run.

Property management and distribution systems your team knows, connected without a migration project.

Property management

Eight systems

Oracle OPERA
Mews
Cloudbeds
Apaleo
protel
Sihot
IDS Next
Hotelogix

Distribution

Five systems

SynXis
SiteMinder
Amadeus Hospitality (TravelClick)
STAAH
RateGain
Running something else? Bring it to the demo and we will show you how it connects.Book a demo

See the platform on your own numbers.

A 30-minute demo with a strategist, using your property’s live rates and channels.

Book a demo

In the 30 minutes

Your live rates against your compset
Your channels, checked for parity
The agents and rules we would switch on