Solutions/Marketing/Email marketing

Email marketing for hotels

Email that guests actually open.

Segmented campaigns, pre-arrival journeys and win-back emails, built from your guest data and designed for the phone.

Pre-arrival email

Sent 3 days before check-in

Automated

Hi Anna, your ocean suite is almost ready.

Add an airport transfer or a sunset dinner before you arrive.
Add to my stay

Results

22%open rate
8.1%click rate
0.4%unsubscribed
15Memails sent a year
22%average open rate
8.08%average click-through rate
0.4%unsubscribe rate

Figures across the hotels on our platform.

The problem

“We have thousands of past guest emails and we never use them.”

Email is the cheapest way to bring a guest back, yet most hotels send one generic newsletter a quarter, if that.

What it costs you today

  • Unused guest listPast guests hear nothing until they’ve booked elsewhere.
  • One size fits allThe same message for families, couples and business guests.
  • Missed momentsNo pre-arrival upsell, no anniversary note.

Today

  • A quarterly newsletter
  • One list
  • Sent when someone remembers
  • Opens reported

With Email marketing

  • Campaigns and journeys all year
  • Segments by stay, market and interest
  • Triggered by bookings and dates
  • Bookings and revenue reported

Automated journeys

The right email at the right moment.

Pre-arrival upsells, post-stay thank-yous, anniversary offers and win-back emails that run on their own, triggered by real bookings and dates.

  • Pre-arrival and post-stay
  • Birthdays and anniversaries
  • Win-back for lapsed guests

Journeys running

Pre-arrival upsell22% open · $4.1k extras
Post-stay thank you41% open
Win-back, 12 months37 bookings

Illustrative example.

Campaigns that convert

Designed for the phone, built to book.

Seasonal campaigns and offers for each segment, designed mobile first and tested before every send.

  • Mobile-first templates
  • Segmented offers
  • Testing and send-time optimisation

Benchmarks across our hotels

Open rate22%
Click-through rate8.08%
Unsubscribe rate0.4%

Everything included

What you get

01

One size doesn’t fit all

Segments by stay, market and interest, each with its own message.

02

Stay top of mind

A steady rhythm of useful emails, not just discounts.

03

Never miss an occasion

Anniversaries, birthdays and pre-arrival moments, sent automatically.

04

Your lowest-cost channel

Every booking from email is a booking without commission.

05

Designed for the phone

Templates built and tested for mobile first.

Who it’s for

Built for hotels that want to own their revenue

Independent hotels

Your cheapest source of direct bookings.

Resorts

Pre-arrival upsells and seasonal returns.

Hotel groups

Cross-sell properties to the guests you already have.

Getting started

How it works

  1. Clean and segment

    Your guest list, deduplicated and split by what guests care about.

  2. Design and send

    Campaigns and automated journeys in your brand.

  3. Measure

    Opens, clicks and bookings reported for every send.

Questions

What hotels ask us

Where do the email lists come from?

Your PMS, booking engine and website sign-ups, cleaned and combined with consent.

Do you write and design the emails?

Yes, in your brand, approved by you before sending.

How many emails do you send?

Our platform sends around 15 million emails a year across our hotels.

How do you measure success?

Opens and clicks, but above all direct bookings and revenue.

See it working on your own numbers

A 30-minute call with a strategist, using your hotel’s live rates and channels. Or start with a free Profit Health Check, sent within 48 hours.

Book a demoGet a free Profit Health Check