Every OTA brings guests, at a different price. Some bring high-value stays in quiet weeks; others take commission on guests who would have found you anyway. Without the numbers, every channel gets the same rates and the same rooms.
Three OTAs, one month
Net revenue after every cost
Illustrative example.
| What we do | What you notice |
|---|---|
| Measure net revenue by channel | You see what each OTA really earns after every cost. |
| Open rooms where they earn most | Inventory and promotions follow what each channel is worth. |
| Use OTAs for the guests you can’t reach | New markets and quiet weeks, not guests already looking for you. |
| Review the mix every month | A clear view of where your bookings come from, and what they leave you. |
Hotels we price see RevPAR rise 18.6% on average in their first year.
Portfolio average across 200+ hotels
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